Event logistics is its own beast, and requires a specialized kind of packaging. That’s because, when you are showing off the item, it needs to be done in a manner that’s speedy, to catch the eye of the customers, and is also reusable too, since you’ll be taking this to multiple events and shows. You don’t want it to break down after a few uses. That is not going to reflect well on you.
The same goes for durability for short-term setups. You want it to be strong enough for those setups that are put together for only a little bit, allowing for you to showcase the item without much trouble.
Again, you need to focus on your event logistics. Many companies, when bringing these items to showcase to others, focus on this, and here, we will dive into the different packaging types for events and trade shows.
Supplies for Fragile Displays and Booths
Now, not every single booth is going to be strong. You might be outside in a tent, with the wind blowing. The right booth gear that protects the items that are in there, that can handle some durability and protection of the important items you’re displaying, is important.
Foam inserts, especially customized ones made for this item, are a great addition. Though it might cost a bit more, for showing off items, you should fork over a bit more to make it last a bit longer.
The same goes for the outside covering. While a box works well, for fragile items, crates offer a hardiness to them. Plus, they are easier to open up, take your display items out, and also put back. the best part, they are also hardy too, so they won’t fly away like a box might.
There's also padded panel carriers, which are panel carriers with a bit of padding to them, in order to carry and transport the items. Though it might not be needed, if you do a lot of shows, it’s better for you.
Reusable Transit and Branding
Now, with this type of packaging, don't be afraid to also look at this from a marketing standpoint too. The protective gear that you have does offer some marketing value too. Adding branding elements and protective gear for this is already in place, and when you’re able to use cases that are reusable, have your name on them, and carry them around, it shows off to others not only who you are, but also some of the unique features your packaging provides.
The Benefits of This Packaging for Last-Minute Kits
When putting together event packaging, another cool thing about this, is that you can put together an emergency repair kit with your packaging to offer some repair supplies for the items, and also a tool-in-the-box design, where everything you need to fix the issues are there.
Again, when building the packaging for an event, you need to be ready for everything. maybe the item needs a little more TLC than expected, or there was a faux pas with the item. Ringing your kit for trade shows and events is a good place to start, and building packaging that can not only handle the constant back and forth, but also leads to lasting sales and success is imperative.
Make sure that your kits are ready to go, and ready for anything. Through all of this, you’re able to build the branded packaging that fits whatever trade show you go to, and helps generate more sales for your products, happy customers, and all sorts of wonderful benefits.
